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kostja94/marketing-skills

A library of 170+ reusable marketing and SEO workflow skills for AI agents covering SEO, content, paid ads, channels and analytics.

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What is it?

Marketing Skills is a collection of Agent Skills, each a version-controlled SKILL.md file with discovery metadata and step-by-step instructions. Agents load a skill when a matching task appears, so work such as an SEO roadmap, a technical audit of robots.txt or sitemaps, or launch and pricing planning follows explicit methods, required inputs and output structures.

The library is organized into SEO, content, paid ads, channels, platforms, strategies, analytics, and compatibility entries for page and component construction, which have moved to the separate Pagina and Bricks projects. Skills are installed selectively with the skills CLI, and the project recommends loading two or three relevant skills per task rather than the entire set. Product facts are meant to come from a project context file or supplied documents rather than being invented by the agent.

The repository ships Markdown instructions and templates rather than executable code. It works with Cursor, Claude Code and other tools that support the Agent Skills format, and other AI tools can use the Markdown manually.

Key features

  • 01Installs individual marketing and SEO skills with the skills CLI.
  • 02Covers technical SEO, on-page metadata, keyword research and competitor analysis.
  • 03Includes skills for paid ads strategy, email, influencer and referral channels.
  • 04Provides analytics skills for tracking, Search Console and AI traffic.
  • 05Defines required inputs, decision criteria and verification steps for each workflow.

Use cases

  • Building a prioritized SEO roadmap for a product website.
  • Auditing crawling, indexing, sitemap and canonical issues.
  • Planning a product launch, positioning or pricing strategy.
  • Setting up tracking for search and AI-driven traffic.

Topics

#agent-skills#seo#marketing#content-strategy#ai-agents#analytics#paid-ads#cursor#growth-marketing#skills-sh

FAQ

What is marketing-skills?
A library of 170+ reusable marketing and SEO workflow skills for AI agents covering SEO, content, paid ads, channels and analytics. Marketing Skills is a collection of Agent Skills, each a version-controlled SKILL.md file with discovery metadata and step-by-step instructions. Agents load a skill when a matching task appears, so work such as an SEO roadmap, a technical audit of robots.txt or sitemaps, or launch and pricing planning follows explicit methods, required inputs and output structures.
Is marketing-skills free to use? What license does it have?
marketing-skills is open source under the MIT license. Check the license terms before using it in commercial products.
Is marketing-skills still maintained?
Actively maintained. The last commit to marketing-skills was on Oct 6, 2026.
What can I use marketing-skills for?
Building a prioritized SEO roadmap for a product website. Auditing crawling, indexing, sitemap and canonical issues. Planning a product launch, positioning or pricing strategy. Setting up tracking for search and AI-driven traffic.
Where can I get marketing-skills?
The source code and installation instructions are on GitHub: https://github.com/kostja94/marketing-skills

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